| What the “AI” actually is | A staffed team — a manager you talk to like ChatGPT, plus agents with real identities that execute work end-to-end. | Five AI features (Voice, Conversation, Reviews, Content, Funnel AI) you wire into workflows you build. | Zia agents you assemble in Agent Studio, each living inside the app it was built for. |
| Who does the work | Your agents do — follow-ups, bookings, calls, drafts. Humans approve the consequential moves. | You do — the AI fills steps inside automations you (or your agency) configure. | You do — per-app agents answer within their lane; the handoffs are yours to build. |
| Inbound calls | Answered by an agent that knows the caller — their history, their open deal, their last email — and books, routes, or hands to a human mid-call. | Voice AI answers, qualifies against a script, books a slot. This is the product. | Telephony via integrations and separate apps. |
| Outbound calls & follow-up | The game-changer. Agents place the follow-up call, chase the quote, rescue the no-show, reactivate the stale lead — on their own initiative, inside your consent rules. Revenue is made outbound. | Their “unlimited” AI tier is inbound-only; outbound rides the per-minute meter, inside call workflows you build. | Not the product. |
| The brain on the line | Frontier Claude models on every conversation — the same class of intelligence you talk to in ChatGPT or Claude — with an ultra-fast Cerebras inference lane for voice, so frontier answers land at conversation speed. Model-agnostic runtime: the right model per task, never locked in. | A mini-class model tuned for latency — quick answers from a prompt sheet, not reasoning over your customer. | Zia's own LLM plus per-app assistants — frontier models mean your own OpenAI/Anthropic API key, metered per token. |
| Agents with a computer | Every agent runs on its own pod with a real computer — filesystem, browser, shell. They don't just call pre-built actions; they write code, build things, and mint custom integrations to any platform with an API, in real time. | Prompts inside workflows. No filesystem, no browser, no code. | Zia agents choose from a catalog of pre-built actions. If the action doesn't exist, neither does the capability. |
| SMS & carrier paperwork | Real texting lines with carrier registration (10DLC) filed for you at setup — the paperwork that stalls most SMB texting for weeks. Flat SMS tiers, caps printed on the plan. | Texting works once YOU complete carrier registration; conversations meter by token. | Via integrations. |
| Email | Real mailboxes for you and every agent — webmail, shared calendars, and deliverability we monitor domain-by-domain (DMARC, TLS policy, reputation). | Campaign sends through their relay; mailboxes are not the product. | Zoho Mail exists — as another per-seat app. |
| Email campaigns | Described in chat, run by an agent: consent-lawful segments (unsubscribes are law, re-checked every send), designed templates you approve on a preview card, one-shot or recurring programs, stats charted on your live dashboard. The Managed tier staffs an Email Campaign Agent that runs the whole desk. | A genuinely strong email builder — and you run it: the list hygiene, the sends, the follow-through are yours. | Campaigns — another app, priced by contact count; Zia drafts copy, you do the rest. |
| Invoicing & text-to-pay | Your agent drafts a real invoice on YOUR OWN Stripe account — the money goes straight to you — emails it or texts the pay link, gets woken the moment it's paid, journals the customer's record, and follows up. Anything over $2,000 asks the owner first. | Invoices and Text-2-Pay exist — inside workflows you configure; reconciliation and follow-up are yours. | Invoice and Books — more apps, more seats; nobody chases the payment for you. |
| Reviews & reputation | Your agents ASK for the review — at the moment an invoice gets paid or a job wraps well — inside hard rules: each contact asked once ever, never after a complaint, every ask screened and journaled. Nobody else does the asking for you. | Reviews AI responds to reviews you already received; getting them is your campaign to build. | Routed to another app; the asking, timing, and judgment are yours. |
| Meetings | Conference software is built in: every booking mints a video room on your own link — no Zoom, Teams, or Meet subscription. If nobody on your team claims the meeting, an agent hosts it. Reschedules run propose-and-accept both ways. | Calendars and booking pages — the video call itself is your Zoom, Meet, or Teams subscription. | Bookings and Meeting — two more apps, two more connections, before anyone talks. |
| The office around the CRM | Team drive, e-signatures, wiki, projects, social scheduling — one flat $50/mo add-on for your WHOLE team, no seat meters — and your agents work INSIDE them: they edit the docs, file the tasks, queue the posts. Every agent conversation archives to your own drive as readable files — your logs, your property. | Not the product; you keep paying for the rest of your stack. | The famous 50-app suite — each app another seat-metered line item, and the AI doesn't span them. |
| Your data, queryable | A private data lake per business: your agents build real ETL (they have computers) and pull ANY system's data in; your dashboard — an agent-built page, not a template — charts it live, and campaigns, invoices, and calls land there automatically. Migrating? Your old CRM imports with a full rehearsal first and a 72-hour undo after. | Dashboards over GHL's own data. Imports are CSV mapping — no rehearsal, no undo. | Analytics — another seat-metered app; DataPrep for ETL — another one; the assembly is yours. |
| Your Monday brief | Every week your manager writes you an honest review of everything the team did — work finished, conversations handled, money moved, what failed, what's waiting on you — in chat and in your inbox. You read it; nobody compiles it. | Dashboards you check; the reporting habit is yours to build. | Zia Reports answer questions you ask — the asking, weekly, is still you. |
| Proof of who did what | Every agent action carries a provenance chain — which human or agent asked, sealed link by link and tamper-evident. Click any message and walk its whole lineage, owner to outcome. Edits don't hide; the chain says exactly where. | Activity logs. | Per-app audit logs; the cross-app story is yours to reconstruct. |
| Praetor — the compliance gate | Every outbound — call, text, iMessage, agent-initiated or human — passes a deterministic engine first: 51-jurisdiction calling rules, a consent ledger, instant opt-out, a hash-chained audit trail. No LLM in the decision path. It's what makes autonomous outbound safe to run. | Compliance is your configuration and your liability — their AI texts, you hold the TCPA exposure. | Field-level controls exist; outbound judgment is still yours. |
| Your human team | Joins free. Pricing never meters your headcount. | Unlimited users per location. | $14–52 per user per month — every hire is a line item. |
| How the AI is priced | Included. Flat plans and flat service tiers — never metered by tokens or usage; pay up front, generous caps you can read before you buy. | An add-on: $50–97/mo per location or pay-per-use tokens and ~$0.16/min voice — and agencies retail the receptionist at $200–400/mo. | Sticker says $14–52/user — the real bill is seats × headcount × apps, plus Zia credits, plus your own token-metered API key for frontier models. |
| The creative department | Full AI, not chat-only: your agents generate the images, the videos, and the documents — and run your social calendar, campaign scheduling and analytics included. | Content AI drafts copy; the social planner is yours to fill. | Zia writes text; Social is another app; design happens somewhere else. |
| Websites & storefronts | Built custom by your agents — designed, written, and published for your business, not a template with your logo swapped in — with webchat, booking, and a storefront. | Funnels and websites from template libraries — genuinely their strength, still hand-assembled. | Sites and Commerce — more apps, more seats. |
| Day one | Tell the manager what you need. The stack is live in minutes; the SMS paperwork files itself. | Buy a snapshot from an agency, then configure. | Pick your apps, import, configure — or hire a partner. |