| What the “AI” actually is | A staffed team — a manager you direct in chat, plus agents with real identities that execute work end-to-end. | Five AI features (Voice, Conversation, Reviews, Content, Funnel AI) you wire into workflows you build. | Zia agents you assemble in Agent Studio, each living inside the app it was built for. |
| Who does the work | Your agents do — follow-ups, bookings, calls, drafts. Humans approve the consequential moves. | You do — the AI fills steps inside automations you (or your agency) configure. | You do — per-app agents answer within their lane; the handoffs are yours to build. |
| Inbound calls | Answered by an agent that knows the caller — their history, their open deal, their last email — and books, routes, or hands to a human mid-call. | Voice AI answers, qualifies against a script, books a slot. This is the product. | Telephony via integrations and separate apps. |
| Outbound calls & follow-up | The game-changer. Agents place the follow-up call, chase the quote, rescue the no-show, reactivate the stale lead — on their own initiative, inside your consent rules. Revenue is made outbound. | Their “unlimited” AI tier is inbound-only; outbound rides the per-minute meter, inside call workflows you build. | Not the product. |
| The brain on the line | Voice plans by minutes: Voice Light, Voice Business and Voice Always On, and two Premium tiers. The voices you can hear in our demos are Ultra Natural, Ultra Accurate, Essential, Essential Plus and Expert. Ultra Natural, Ultra Accurate and Expert come with the Premium Voice add-on ($99 a month, 500 fast minutes; Expert adds 8 cents a minute). Essential and Essential Plus are demo voices, not something you can buy today. We configure speech, reasoning and support behind each voice and can update the underlying technology. Dated evaluations identify the configuration tested. | A mini-class model tuned for latency — quick answers from a prompt sheet, not reasoning over your customer. | Zia's own LLM plus per-app assistants — external models can require your own provider API key, metered per token. |
| Agents with a computer | Every agent runs on its own pod with a real computer — filesystem, browser, shell. They don't just call pre-built actions; they write code, build things, and mint custom integrations to any platform with an API, in real time. | Prompts inside workflows. No filesystem, no browser, no code. | Zia agents choose from a catalog of pre-built actions. If the action doesn't exist, neither does the capability. |
| SMS & carrier paperwork | Real texting lines with carrier registration (10DLC) filed for you at setup — the paperwork that stalls most SMB texting for weeks. Flat SMS tiers, caps printed on the plan. | Texting works once YOU complete carrier registration; conversations meter by token. | Via integrations. |
| Email | Real mailboxes for you and every agent — webmail, shared calendars, and deliverability we monitor domain-by-domain (DMARC, TLS policy, reputation). | Campaign sends through their relay; mailboxes are not the product. | Zoho Mail exists — as another per-seat app. |
| Email campaigns | Described in chat, run by an agent: consent-lawful segments (unsubscribes are law, re-checked every send), designed templates you approve on a preview card, one-shot or recurring programs, stats charted on your live dashboard. The Managed tier staffs an Email Campaign Agent that runs the whole desk. | A genuinely strong email builder — and you run it: the list hygiene, the sends, the follow-through are yours. | Campaigns — another app, priced by contact count; Zia drafts copy, you do the rest. |
| Invoicing & text-to-pay | Your agent drafts a real invoice on YOUR OWN Stripe account — the money goes straight to you — emails it or texts the pay link, gets woken the moment it's paid, journals the customer's record, and follows up. Anything over $2,000 asks the owner first. Needs the Online Store and Site Database add-ons (from $198/month with the team); text-to-pay uses the SMS add-on. | Invoices and Text-2-Pay exist — inside workflows you configure; reconciliation and follow-up are yours. | Invoice and Books — more apps, more seats; nobody chases the payment for you. |
| Reviews & reputation | Your agents ASK for the review — at the moment an invoice gets paid or a job wraps well — inside hard rules: each contact asked once ever, never after a complaint, every ask screened and journaled. Nobody else does the asking for you. | Reviews AI responds to reviews you already received; getting them is your campaign to build. | Routed to another app; the asking, timing, and judgment are yours. |
| Meetings | Conference software is built in: every booking mints a video room on your own link — no Zoom, Teams, or Meet subscription. If nobody on your team claims the meeting, an agent hosts it. Reschedules run propose-and-accept both ways. | Calendars and booking pages — the video call itself is your Zoom, Meet, or Teams subscription. | Bookings and Meeting — two more apps, two more connections, before anyone talks. |
| The office around the CRM | Team drive, e-signatures, wiki, projects, social scheduling — one flat $50/mo add-on for your WHOLE team, no seat meters — and your agents work INSIDE them: they edit the docs, file the tasks, queue the posts. Every agent conversation archives to your own drive as readable files — your logs, your property. | Not the product; you keep paying for the rest of your stack. | The famous 50-app suite — each app another seat-metered line item, and the AI doesn't span them. |
| Your data, queryable | A private data lake per business: your agents build real ETL (they have computers) and pull your connected systems' data in; your dashboard — an agent-built page, not a template — charts it live. Campaigns, invoices, and calls can flow in automatically through pipelines your agents configure. Migrating? Your old CRM imports with a full rehearsal first and a 72-hour undo after. | Dashboards over GHL's own data. Imports are CSV mapping — no rehearsal, no undo. | Analytics — another seat-metered app; DataPrep for ETL — another one; the assembly is yours. |
| Your Monday brief | Every week your manager writes you an honest review of everything the team did — work finished, conversations handled, money moved, what failed, what's waiting on you — in chat and in your inbox. You read it; nobody compiles it. | Dashboards you check; the reporting habit is yours to build. | Zia Reports answer questions you ask — the asking, weekly, is still you. |
| Proof of who did what | Every agent action carries a provenance chain — which human or agent asked, sealed link by link and tamper-evident. Click any message and walk its whole lineage, owner to outcome. Edits don't hide; the chain says exactly where. | Activity logs. | Per-app audit logs; the cross-app story is yours to reconstruct. |
| Praetor — the compliance gate | Every outbound — call, text, iMessage, agent-initiated or human — passes a deterministic engine first: 51-jurisdiction calling rules, a consent ledger, instant opt-out, a hash-chained audit trail. No LLM in the decision path. It's what makes autonomous outbound safe to run. | Compliance is your configuration and your liability — their AI texts, you hold the TCPA exposure. | Field-level controls exist; outbound judgment is still yours. |
| Your human team | Joins free. Pricing never meters your headcount. | Unlimited users per location. | $14–52 per user per month — every hire is a line item. |
| How the AI is priced | Fixed subscriptions with published allowances. Team starts at $150/month; voice and other service tiers are separate add-ons. Team plus Voice Light starts at $199/month total. | An add-on: $50–97/mo per location or pay-per-use tokens and ~$0.16/min voice — and agencies retail the receptionist at $200–400/mo. | Sticker says $14–52/user — the real bill is seats × headcount × apps, plus Zia credits, plus your own token-metered API key for frontier models. |
| The creative department | Full AI, not chat-only: your agents generate the images, the videos, and the documents — and run your social calendar, campaign scheduling and analytics included. | Content AI drafts copy; the social planner is yours to fill. | Zia writes text; Social is another app; design happens somewhere else. |
| Websites & storefronts | Built custom by your agents — designed, written, and published for your business, not a template with your logo swapped in — with webchat, booking, and a storefront. | Funnels and websites from template libraries — genuinely their strength, still hand-assembled. | Sites and Commerce — more apps, more seats. |
| Day one | Tell the manager what you need. The stack is live in minutes; the SMS paperwork files itself. | Buy a snapshot from an agency, then configure. | Pick your apps, import, configure — or hire a partner. |